22 Feb Marketing Agency Blog – News & Insights – AMP Agency
The Most Loved Zodiac Sign, Search Listening, and Why I’m Glad I’m not a Gemini Self-understanding has become more important than ever. In a tumultuous world we search for meaning anywhere we can scrounge it up, trying to make sense of why we are the way we are. That’s why it’s no surprise that nearly ⅓ of Americans said they believed in astrology in a 2017 Pew Research survey, and why it’s recently enjoyed a surge of popularity especially among younger generations. We can only imagine the number would be higher if it included the amount of semi-believers and recent quarantine hobbyists. Almost all of us know our zodiac sign and the traits we supposedly have, and a solid chunk of us take it seriously. And for the true believers, the new believers, and those in denial, the best place to search for meaning is the same: Google. To honor Valentine’s day, we ran an analysis on hundreds of thousands of zodiac-related keywords using our search listening tools to find the most loved Zodiac sign. No matter what you say, we know you want to know. Using data from 2020, we found the most and least searched for pairs of zodiac signs in Google, totalling almost 19 million searches overall. We also looked into the search behind each sign to see what other data we could reveal. Using zodiac population estimates we looked out for differences in the data and the uneven distribution of birthdays throughout the year (turns out there aren’t that many Aquariuses!) Disclaimer: Results for Cancer should be taken with a grain of salt. We did our best to dig into the intention behind the search results we analyzed to remove any data related to the disease cancer, but we erred on the side of overstripping the data. Don’t be sad if you see Cancers aren’t getting the love they deserve. Results With our treasure trove of data we answered your most burning zodiac love questions: Who is the most popular zodiac sign? Who is the most popular zodiac couple? Who is the most loved sign on Valentine’s day? Who do people want to attract the most? And how do they want to do it? (Spoiler alert: it isn’t very romantic) Here’s what we found. Most Popular Zodiac Sign Leo (July 23 – Aug 22) Leos, known for being outgoing and confident, seem to be the most popular by far to be paired with another zodiac sign in search. This is made even more impressive by the fact that Leo is the 2nd rarest sign in the United States (behind Aquarius). Sagittarius (Nov 23 – Dec 22) Extroverted, funny Sagittarius received the next highest amount of searches, despite being the 3rd least likely sign to be born under. Scorpio (Oct 24 – Nov 22) In third place is passionate and intuitive Scorpio, the most common zodiac sign amongst Americans. Most Popular Zodiac Couple Top 10 Searched For Zodiac Pairs Rank Pair Average Monthly Search Volume 1 Leo + Sagittarius 251,470 2 Gemini + Leo 236,990 3 Leo + Scorpio 225,160 4 Leo + Virgo 201,460 5 Scorpio + Sagittarius 187,500 6 Leo + Pisces 185,530 7 Gemini + Sagittarius 178,530 8 Libra + Sagittarius 173,150 9 Scorpio + Pisces 170,270 10 Taurus + Scorpio 170,130 Bottom 10 Searched For Zodiac Pairs Rank Pair Average Monthly Search Volume 57 Taurus + Cancer 114,710 58 Gemini + Capricorn 113,560 59 Capricorn + Aquarius 113,390 60 Cancer + Libra 112,710 61 Taurus + Capricorn 112,640 62 Taurus + Aquarius 110,140 63 Libra + Capricorn 109,120 64 Capricorn + Pisces 104,720 65 Cancer + Aquarius 101,910 66 Cancer + Pisces 93,010 The highest searched pair was Leo + Sagittarius, which has an impressive 88% on an official looking zodiac compatibility calculator I found online. They’re both flirty and fun signs that apparently hit it off well according to experts and evidence. The next most searched pair was Leo + Gemini (89% compatibility!), both upbeat and adventurous, followed by Leo + Scorpio (49%… yikes), who are a bit more balanced in their demeanor, Scorpios tending to avoid attention unlike life of the party Leos. There is expert speculation that it might be a tough match, but it seems the public is determined to make it work anyway. Leo + Virgo (57%, better) also seem to have a lot of differences to overcome, practical Virgo may not tolerate the free-wheeling behavior that seems to be Leo’s strong suit. The heart apparently cares not, when Leos are involved. Scorpio + Sagittarius were 5th most searched and the highest searched pair without a Leo. With a 49% compatibility rate, I’m beginning to wonder how accurate my mid-2000s love calculator source is. The least searched for pair was Cancer + Pisces but heed our warning that Cancer data might be misleading because Google has a hard time differentiating it from other cancer searches. Plus, the love calculator says they had 92% compatibility, so you know they belong together. Capricorn appears most in the bottom 10 list, despite both down to earth couples Capricorn + Taurus and Capricorn + Pisces having over 98% compatibility. Serious, disciplined Capricorns might be too busy to Google themselves. Most Loved Zodiac Signs “Love” The most likely pair to have “love” in a search was Cancer + Scorpio, both emotional and gentle signs who are understanding and committed (so sappy, I guess they deserve it). After that is Scorpio + Pisces, also sensitive and faithful types. Shocking exes across the nation, it appears being both devoted and considerate is the best recipe for love. Aries + Taurus are the next most likely to be searched with “love” although they are a far cry from the softies above. Action-oriented Aries can be at odds with stubborn Taurus, who like to take their sweet time mulling things over. Overall, Scorpio got the most love, although Leo was close behind (classic). (To see the biggest haters of the zodiac community, check out Sean’s article on What Do Caps Hate.) “Valentine” In February 2020, Gemini was overwhelmingly the most searched sign with “valentine” perhaps because they are thought to have two distinct sides, there is something for everyone? As astrology continues its relentless march towards becoming our dominant national religion, it follows that searches for zodiac signs + “valentine” increased over 300% from 2019 to 2020. Throughout the entire year, Virgo was most likely to be searched with “valentine” anywhere in the keyword, likely because they are very chill compared to two-face Gemini and showboat Leo (totally kidding). In a fall from grace, Leo — perhaps pigeonholed into the status of fun summer fling — was the least searched in February 2020 with “valentine” in the phrase. “Crush” Affectionate Pisces were the most searched with “crush.” Known to be wise and empathetic, it makes sense Pisces are more crush-worthy than harsher types. Scorpio and Leo follow in “crush” searches (it feels like they are rubbing it in our faces at this point). Most Attractive Zodiac Sign (Sorry the search world is so fraught for you, sweet loving Cancer.) Over 340,000 searches were made in 2020 about how to attract certain zodiac signs. Known by now to be highly desired, “how to attract a Leo man” and “how to attract a Scorpio man” were the most searched for phrases. Favorite Scorpio came out on top overall, followed by Aries, Taurus, and Libra. Many of the searches included a gender, and we found huge discrepancies in the amount of searches for how to attract men vs women. Leo was 7th in overall attraction searches including those with no gendered terms, yet Leo men were the 2nd most sought after, while Leo women were 11th ahead only of Cancer. There were 41% more searches for how to attract men than how to attract women, and Scorpio was #1 for both. Taurus, Aries, and Libra surpass expectations based on their share of the population, while Gemini seems to be left out in the cold. Zodiac With The Most Pick-Up Lines Unfortunately or fortunately, depending on your taste, it seems that some Gemini lovers have actually skipped over long-term attraction strategies in search of instant gratification. All is fair in love and war, which is why I am trying not to judge the fact that people are searching for pick-up lines related to zodiac signs. Of course, I couldn’t help but search the result of my sign. (Taurus, if you insist.) And unless you are one of the nearly 7,000 Americans who searched for a zodiac pick-up line in 2020, you may be surprised to learn I didn’t find a single bull/horns pun. Instead, content appears to be geared toward subtly (or not) wooing signs based on their supposed personality traits. They range from somewhat cute to very alarming, YMMV. Although not every sign even receives searches each month related to pick-up lines, Gemini has twice as many searches as any other sign. Inquirers are encouraged to draw unsuspecting Geminis into a fun conversation, breaking the ice with classics such as “What would you like for breakfast tomorrow morning?” I’m just saying, I’m glad I’m not a Gemini. Most signs had a fairly even distribution throughout the year of pick-up related searches, but a few seasonal outliers were much more popular during certain times of the year. Pick-up artists looked to ensnare cozy Pisces, born in February/March, much more often in September and December than the rest of the year. Taurus born in April/May was most popular in November, and Libra born in September/October was most popular in January. May/June baby Gemini was especially targeted in the spring, while falling out of favor in the fall. Scorpio was most popular in the winter, but not in the summer, and is born in October/November. Love is indeed a fickle thing. – – – Some signs seem to have a flair for drama, ups and downs, and limited spikes of interest, while others remain universally loved at consistent rates. Being a Leo or Gemini sounds like hard work in my humble opinion, hopefully as exhibitionists they enjoy themselves. We’ll leave you with this: You don’t have to believe in astrology to find it fun, and you don’t have to be a Leo to have a shot at love. Just know that no matter what your sign, someone is searching for you.