Search, Shopping and remarketing campaigns built around enquiries and sales - with tracking you can trust and reporting in plain English. Free consultation.
Anyone can spend your budget. The work is in spending it only where it produces enquiries: tight keyword groups, ads that answer the search, landing pages that load fast and ask clearly for one action, and negative keywords updated weekly so you stop paying for junk traffic.
We manage Google Ads accounts for Birmingham and UK businesses - local service companies, e-commerce stores and B2B - starting with the searches that actually convert, then expanding once the numbers prove themselves. You see the same dashboard we do: spend, clicks, enquiries, cost per enquiry.
New accounts start narrow: the services and areas that matter most to your business, exact-match keyword groups, and conversion tracking verified before a penny of ad spend goes out. Once the core campaigns produce enquiries at a cost that works for your margins, we expand coverage - services, areas, audiences - with the data deciding, not guesswork.
Existing accounts start with a structured audit: wasted spend, tracking gaps, account structure, ad quality and landing page experience. You get the findings and a prioritised fix list - and if the honest answer is that your account is fine, we will say so.
A short report covering spend, enquiries, cost per enquiry and what changed - plus a call when something needs deciding. You keep full ownership of your ad account and data. If we ever part ways, everything stays with you: no hostage accounts, no mystery settings.
We agree what an enquiry is worth to you, review any existing account, and set realistic targets.
Campaign structure, ad copy and conversion tracking are built and verified before launch.
Weekly refinement of keywords, bids and negatives; landing pages tuned to convert.
Plain-English monthly reporting on spend, enquiries and next steps - no vanity metrics.
Fees, budgets, timelines and how we work with existing accounts.
Birmingham, West Midlands, United Kingdom
Mon-Sat 9:00 - 7:00