11 Mar What is a Digital Agency? Beginner’s Guide in Growing Your
Do you want to increase the market share of your company? Do you want your company or brand to reach a larger audience? You should start by expressing your brand online to increase engagement. Make your advertisements stand out in 2D or 3D designs for social media channels.
A digital marketing agency.
This is an agency that provides marketing services for a brand or company which lacks in-house expertise. Social media and digital technologies are used to achieve marketing objectives. They include:
- Email and automation.
- Mobile apps.
- Company websites.
- Search engines.
- Digital partnerships with other digital companies.
- Social media company pages.
Integrating digital techniques with traditional media e.g. TV, print, direct mail makes your business successful. The digital marketing agency has the main goal of increasing the sales of products and services through their effort.
Primary goals of the agency.
- Conduct market research.
- Increase your online presence.
- Integrating online platforms and profiles.
You need to be certain that your investment is working. It is therefore important that the digital marketing agency maintains an open channel of communication, for them to report back to you regularly.
Qualities to look for.
You should be able to run your business at any time and anywhere. To advertise your business, you need a good digital marketing agency. Consider the following when choosing:
- Team of experts.
The agency should have well trained and skilled personnel to deliver the best services. They should have a multi-disciplined team, with unique professionals in the respective fields of:
- Social media
- Brand development
- Content strategy
- Appropriate tools.
They should have the necessary tools needed to complete the job and get good results. They should work with the latest advertisement practices and technologies using high-tech tools.
- Strong leadership.
It should have good management; one you can count on to deliver at all times. A good and strong leader:
- Ensures things are going according to plan.
- Plans ahead creating more opportunities in the future.
They should continuously come up with new and advanced methods of improving and engaging your products to the world.
In case things don’t go according to plan A, a successful agency should have a plan B. Digital marketing keeps changing and evolving and therefore, a good agency should be ready to change its tactics and strategies depending on the situation.
- Excellent website.
They should have an up-to-date and current website. You should be able to easily find them on google by searching for their location and core services. The website should be modern, engaging, and have all the key elements of an effective inbound marketing strategy. The key elements include:
- An active blog.
- Intuitive navigation.
- Responsive design.
- Effective conversion strategy.
Functions of a digital marketing agency.
It is important to review what they create and distribute online, to choose the right partner.
- App development.
- Website design and optimization.
- Content curation and optimization.
- Search engine marketing.
- Social media marketing.
- Placing online Ads.
- Mobile marketing and integration.
- Online branding.
- Email marketing.
Types of digital marketing.
The website is optimized to achieve a higher rank in search engine results pages. This increases the amount of free traffic received by your website. Blogs, websites, and infographics are the channels that benefit from SEO.
- Content marketing.
Content assets are created and promoted to generate:
- Brand awareness.
- Lead generation.
- Traffic growth.
The channels that play a role in content marketing strategy include blog posts, infographics, e-books, and whitepapers.
- Social media marketing.
Social media channels are used to promote your brand and content to:
- Increase brand awareness.
- Drive traffic.
- Generate leads for your business.
The channels used in this form of marketing include:
HubSpot enables you to integrate your social media inboxes to get direct messages in one place.
- Pay per click
Every time an ad is clicked, a publisher is paid to drive traffic to your website. Google Ads is a good example of PPC. Paid ads on Facebook, sponsored messages in linked in, and Twitter ads campaigns are channels that PPC can be used on.
- Affiliate Marketing.
You get a commission whenever you promote someone else’s products or services on your website. These marketing channels include:
- Posting affiliate links from your social media accounts.
- Hosting video ads through the YouTube partner program.
- Email marketing.
Email is mostly used to:
- Promote content.
- Promote discount.
- Promote events
- Direct people towards the business’s website.
The types of email you can send include:
- Welcome emails for customers.
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded something.
- Holiday promotion to loyalty members.
- Series of emails with tips on nurturing customers.
- Sponsored content.
Your brand pays another company or entity to create and promote content that describes your brand or service. Influencer marketing, blog post, or article are some of the types of sponsored content.
Benefits of digital marketing.
You can track campaigns daily enabling you to decrease the amount of money used on channels with low ROI. You have complete control over how to spend your money. With minimal spending, social media, blogging, and SEO can give you high ROI.
Strategic digital marketing initiatives allow you to outrank the big players in the industry. Search engines prioritize the content that resonates well with the target audience rather than the size of the brand.
- It is measurable.
It gives a comprehensive, start-to-finish view of all the metrics that matter to the company. Marketers can see accurate results in real-time.
- You can target only prospective buyers.
It enables you to identify and target a highly specific audience and send them a personalized marketing message.
A digital marketing agency helps an organization to remain competitive and achieve its short and long-term business goals using an online platform. They help in the branding and marketing of a business. It is important to have a strategic marketing plan to avoid losing clients to your competitors. To avoid choosing the wrong digital agency, it is good to know the qualities to look for. Digital marketing has lots of benefits compared to traditional methods. There are several types of digital marketing and you should be able to choose one that is best for your business.