Top 100 Most Visited Websites by Search Traffic (2021)

Top 100 Most Visited Websites by Search Traffic (2021), Vectribe

Top 100 Most Visited Websites by Search Traffic (2021)

Top 100 Most Visited Websites by Search Traffic (2021), Vectribe

Looking for a list of the most popular websites in the US (and Worldwide) in 2021? 

We pulled the top 100 most visited sites by organic traffic in the US and Worldwide.

We then used Site Explorer and Keywords Explorer—our competitive analysis and keyword research tools—to delve deeper into why some of those websites are popular and where their traffic comes from.

Let’s kick things off with our US data.

Top 100 most visited websites in the US

# Domain Monthly traffic
1 en.wikipedia.org 1,134,008,294
2 youtube.com 935,537,251
3 amazon.com 585,497,848
4 facebook.com 467,339,001
5 twitter.com 285,460,434
6 fandom.com 228,808,284
7 pinterest.com 203,270,264
8 imdb.com 168,810,268
9 reddit.com 166,277,100
10 yelp.com 139,979,616
11 instagram.com 115,244,248
12 ebay.com 115,193,704
13 walmart.com 87,857,129
14 craigslist.org 83,121,149
15 healthline.com 80,922,807
16 tripadvisor.com 79,599,486
17 linkedin.com 69,025,061
18 webmd.com 64,965,051
19 netflix.com 61,700,320
20 apple.com 61,654,032
21 homedepot.com 58,856,947
22 mail.yahoo.com 57,860,364
23 cnn.com 54,769,892
24 etsy.com 54,637,623
25 google.com 53,341,680
26 yahoo.com 52,439,266
27 indeed.com 51,267,935
28 target.com 50,019,309
29 microsoft.com 49,836,568
30 nytimes.com 49,396,900
31 mayoclinic.org 44,626,322
32 espn.com 44,196,183
33 usps.com 43,722,741
34 quizlet.com 42,604,691
35 gamepedia.com 42,482,271
36 lowes.com 39,239,920
37 irs.gov 38,010,806
38 nih.gov 37,322,710
39 merriam-webster.com 35,140,444
40 steampowered.com 34,592,749
41 mapquest.com 34,115,482
42 foxnews.com 32,359,651
43 allrecipes.com 31,791,702
44 quora.com 30,729,988
45 aol.com 29,581,668
46 britannica.com 29,299,729
47 live.com 28,365,723
48 bestbuy.com 28,296,919
49 rottentomatoes.com 28,226,399
50 ca.gov 27,514,787
51 play.google.com 27,394,210
52 cnet.com 27,354,257
53 roblox.com 26,207,488
54 usnews.com 25,983,236
55 zillow.com 24,971,896
56 businessinsider.com 24,704,119
57 bulbagarden.net 24,656,869
58 paypal.com 24,139,631
59 finance.yahoo.com 24,102,499
60 genius.com 23,674,051
61 usatoday.com 23,350,799
62 realtor.com 23,035,084
63 medicalnewstoday.com 22,731,834
64 fedex.com 22,074,911
65 bankofamerica.com 21,931,844
66 washingtonpost.com 21,875,472
67 investopedia.com 21,825,468
68 speedtest.net 21,819,007
69 spotify.com 21,735,668
70 cdc.gov 21,693,411
71 chase.com 21,520,675
72 hulu.com 21,499,264
73 xfinity.com 21,359,954
74 msn.com 20,800,250
75 dictionary.com 20,799,276
76 weather.com 20,061,357
77 ups.com 19,289,092
78 verizon.com 19,041,755
79 forbes.com 18,625,540
80 wowhead.com 18,464,384
81 expedia.com 18,220,992
82 urbandictionary.com 18,192,081
83 foodnetwork.com 18,192,046
84 nbcnews.com 18,003,013
85 macys.com 17,939,523
86 apartments.com 17,852,590
87 ign.com 17,697,269
88 capitalone.com 17,501,430
89 costco.com 17,131,767
90 theguardian.com 17,119,491
91 cnbc.com 16,980,037
92 glassdoor.com 16,968,842
93 yellowpages.com 16,658,478
94 att.com 16,347,336
95 bbc.com 15,981,916
96 khanacademy.org 15,615,428
97 ny.gov 15,590,100
98 twitch.tv 15,572,064
99 adobe.com 15,485,923
100 cbssports.com 15,118,399

Unsurprisingly, this list is dominated by big websites that many of us know and love.

Wikipedia is the most visited website on our list, with more than 1.1 billion estimated monthly visits from organic search. Considering that the US population is ~330 million, this means that each person in the US clicks on a Wikipedia result 3.44 times per month, on average.

It’s a similar story for YouTube. On average, every person in the US clicks a YouTube result 2.83 times per month.

Sidenote.

Just to be clear, those numbers are averages. We’re not saying that every person in the US clicks on the same number of YouTube and Wikipedia search results every month. Some people click on many search results, whereas others will click on few or none. 

Amazon is next on the list, with over 585.5 million estimated organic monthly visits.

Interestingly, roughly 14% of those visits come from a single search query, “Amazon,” for which there are 79.5 million monthly searches in the US.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

The keyword “Amazon” also has a high Return Rate (RR), meaning that most who perform this search tend to do so multiple times per month.

Why does this happen? Most likely because searching for “Amazon” and clicking on the first result is easier and quicker than typing the entire URL (www.amazon.com) into the address bar. Also, you only have to type “a” into Google for it to suggest “Amazon” as a search term…

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

… which makes navigation via Google even quicker.

Next up, we have facebook.com and twitter.com with ~467.3 million and 285.5 million monthly organic visits respectively.

Hardly surprising; I think pretty much anyone could have guessed that Wikipedia, YouTube, Amazon, Facebook, and Twitter would be the most visited sites in the US.

So here are a couple of interesting observations from the rest of the top 100:

Google

Google.com is in 25th place with 53.3 million monthly organic visits from the US. Believe it or not, 16.3% of this traffic comes from people Googling “Google.”

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

But perhaps more interestingly, 5% of Google’s organic traffic goes to the ‘Finance” subfolder.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

This is no doubt thanks to the financeSERP feature that appears at the top of the results for hundreds of thousands of stock-related searches like “tesla stock” and “apple nasdaq.”

It’s a similar story for Google Maps, which receives an estimated 8% of all the site’s organic traffic.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

This is because Google shows links to Maps whenever you search for a well-known location.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

Craigslist

Craigslist is one of the ugliest sites on the internet—I don’t think anyone would disagree.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

Yet it still gets more organic traffic than Home Depot, Apple, Netflix, and many other big names.

How? Almost all of its traffic comes from branded searches. In other words, millions of people are searching for things like “Craigslist” and “Craigslist Phoenix” every month.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

Interestingly, Craigslist’s popularity is pretty much confined to the US, where it gets 97.8% of its traffic.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

Which got me wondering: how many of the top 100 websites in the US are only popular in the US?

So, here are all the sites from the top 100 that get 90%+ of their search traffic from the US and, therefore, aren’t so popular in the rest of the world:

  • yelp.com
  • walmart.com
  • craigslist.org
  • homedepot.com

Top 100 most visited websites globally

# Domain Monthly traffic
1 youtube.com 5,499,685,753
2 facebook.com 2,771,671,874
3 en.wikipedia.org 2,291,137,488
4 twitter.com 1,202,065,409
5 whatsapp.com 873,041,934
6 amazon.com 690,007,385
7 instagram.com 665,554,560
8 live.com 574,340,723
9 pinterest.com 541,906,846
10 ja.wikipedia.org 497,224,556
11 es.wikipedia.org 441,234,275
12 fandom.com 395,329,009
13 de.wikipedia.org 383,184,051
14 netflix.com 380,586,803
15 imdb.com 366,440,818
16 fr.wikipedia.org 324,344,101
17 ru.wikipedia.org 287,733,897
18 play.google.com 286,376,799
19 amazon.co.jp 257,041,452
20 reddit.com 244,300,561
21 globo.com 242,130,955
22 it.wikipedia.org 228,553,601
23 apple.com 226,684,703
24 vk.com 224,634,597
25 microsoft.com 221,050,951
26 yahoo.co.jp 213,781,532
27 google.com 191,085,925
28 uol.com.br 189,566,293
29 bbc.co.uk 183,428,294
30 mail.yahoo.com 175,184,893
31 linkedin.com 173,310,218
32 rakuten.co.jp 168,611,488
33 pt.wikipedia.org 158,309,718
34 yelp.com 143,282,261
35 speedtest.net 133,982,365
36 ebay.com 133,655,278
37 healthline.com 130,879,820
38 pl.wikipedia.org 129,905,813
39 roblox.com 126,627,967
40 yandex.ru 121,663,712
41 steampowered.com 118,739,509
42 amazon.de 114,378,809
43 zh.wikipedia.org 110,271,633
44 amazon.co.uk 106,041,000
45 indeed.com 105,349,682
46 mail.ru 99,404,625
47 leboncoin.fr 97,570,586
48 tripadvisor.com 95,617,738
49 webmd.com 94,623,588
50 hurriyet.com.tr 92,141,183
51 walmart.com 92,117,719
52 ikea.com 90,812,657
53 kinopoisk.ru 89,678,943
54 mercadolivre.com.br 89,381,925
55 craigslist.org 88,972,148
56 bbc.com 86,917,777
57 mayoclinic.org 85,229,445
58 caixa.gov.br 83,854,351
59 cnn.com 83,371,070
60 twitch.tv 82,615,724
61 wp.pl 82,068,595
62 msn.com 81,885,823
63 paypal.com 80,739,048
64 nl.wikipedia.org 80,200,200
65 etsy.com 79,076,062
66 ivi.ru 76,645,524
67 spotify.com 76,582,277
68 chrome.google.com 76,552,158
69 allegro.pl 73,617,784
70 dailymotion.com 73,198,390
71 gamepedia.com 72,903,509
72 ebay.co.uk 72,786,259
73 ar.wikipedia.org 71,836,555
74 www.gov.uk 71,105,458
75 smallpdf.com 70,071,909
76 ok.ru 69,815,662
77 adobe.com 69,019,293
78 id.wikipedia.org 68,747,608
79 pixiv.net 67,449,705
80 tr.wikipedia.org 67,137,768
81 namu.wiki 66,920,055
82 amazon.it 66,801,402
83 nytimes.com 66,722,499
84 amazon.fr 66,710,451
85 orange.fr 66,523,809
86 sahibinden.com 66,179,208
87 booking.com 65,784,367
88 onet.pl 65,717,889
89 reverso.net 65,634,705
90 epicgames.com 65,364,176
91 indiatimes.com 63,696,965
92 kakaku.com 63,465,719
93 theguardian.com 63,396,380
94 nih.gov 63,261,235
95 ilovepdf.com 63,024,329
96 cookpad.com 62,604,458
97 homedepot.com 62,318,136
98 amazon.in 61,387,871
99 merriam-webster.com 61,310,623
100 programme-tv.net 61,184,347

The first thing we notice about the Worldwide data is that four of the top five most popular sites are the same as in the US: YouTube, Facebook, Wikipedia, and Twitter.

YouTube is the most visited website by far, with 5.5 billion search visits per month.

Most of the other sites on the list are recognizable brands to those of us English speakers, but a few aren’t.

For example, the 24th most visited website in the world—by organic traffic, at least—is vk.com. It looks like this is a popular Russian social network popular amongst Russians, Ukrainians, Kazhaks, Belarusians, and Turks.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

I signed up to see which it was like, and it looked uncannily similar to Facebook at first glance.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

Another example is the 28th most visited website in the world: uol.com.br. According to Wikipedia, “UOL is the world’s largest Portuguese speaking portal, which is organized in 42 thematic stations with more than 1,000 news sources and 7 million pages.”

That probably explains why almost all (98.2%) of its organic traffic comes from Brazil.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

This site is actually more popular in Brazil than Craigslist is in the US!

Speaking of Craigslist, this site also makes the top 100 Worldwide websites, despite almost none of its traffic coming from outside the US. This just goes to show how popular Craigslist is in the US—it gets more organic search traffic from one country than most websites do from all other countries combined.

See how many organic visits any website gets

Are you curious as to how much organic traffic a particular site receives each month?

Head over to Ahrefs’ Site Explorer and paste in the domain. You’ll see the estimated monthly organic traffic to that website, the number of keywords it ranks for in organic search, and some other key SEO metrics.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

To learn more, hit the “Organic search” tab.

Here, you will see an interactive graph showing that site’s organic traffic over time:

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

The graph above shows organic traffic to ahrefs.com, which has grown more than tenfold over the past few years thanks to our ongoing SEO efforts.

Below this, there’s a graph showing the number of keywords the website ranks for in organic search, broken down by ranking position.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

To the right of these graphs, we show keyword rankings and organic traffic metrics broken down by country.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

You can see that ahrefs.com gets the majority of its search traffic from the US, India, and the UK.

If you want to see all the keywords that a website ranks for, hit the “Organic keywords” report on the left-hand menu.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

You can also check the “Top pages” report to see which pages on the domain get the most traffic.

Top 100 Most Visited Websites by Search Traffic (2021), VectribeTop 100 Most Visited Websites by Search Traffic (2021), Vectribe

Final thoughts

It’s important to remember that all of the above websites are the most visited in terms of organic search traffic only. None of those figures take into account direct, referral, or any other traffic sources.

We also removed any NSFW websites from the list for obvious reasons.

If you’re curious about the full, unedited list, you can see it in Keywords Explorer.

Source

Team Vectribe Agency
sharjeelaslam96@gmail.com
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