30 Aug ROI of Working with a Digital Agency
by Jenny Karkowski · Published on August 24, 2021
Your team determines it needs a digital product, like a customer-facing app or a custom CMS/CRM tool. Or maybe you already have several digital products and want to consolidate the management of them, such as getting your Salesforce data to sync with your app.
What’s the first step you’d take to get that product built?
If you are like most organizations, you’ll turn to your HR department who either hires the talent directly or works with a recruiter to help them “put butts in seats.”
Often, companies don’t know of another option. If you’ve never worked with a digital agency before, it’s not likely to be the first or second thing to come to mind. (Side note: that’s why we have our marketing work cut out for us)
There are many reasons why it makes sense to work with a digital agency over hiring an in-house team, and we’ve talked about those benefits in previous blog posts, but this post is about one clear, tangible benefit.
If we’re being honest, it’s the benefit everyone cares the most about:
You’ll find plenty of articles that break down the general costs of working with agencies versus hiring your own full-time team. But we don’t want to put similarly vague numbers out there. We want to be transparent and visually show you the value of working with our team, using numbers pulled from actual client projects of various sizes.
When will I see a return on my investment by working with a digital agency instead of hiring a team?
First, some data. Depending on your location, hiring just one software developer in the US can cost between $137K and $173K per year for salary and benefits. For the sake of calculating ROI, we used $150,000 since it’s a nice, round, middle-ground number.
Since most projects need both an iOS and Android developer, we doubled that $150,000, so to hire both, you’re looking at around $300,000 a year.
To compare that spend of $300,000 per year, or $25,000 monthly, to the cost of working with a digital agency, we looked at the development costs of two of our recent projects.
Client A: A funded startup building an app-based business
This project needed advanced iOS and Android apps in order to launch the business. It also needed an admin web dashboard (which requires a front-end web developer) and server development (which requires a server developer). Taking these four positions into account, we compared the cost of hiring this team internally versus the actual costs of working with our agency.
Here’s the visual.
As the green bars show, the cost savings of working with a digital agency were immediate. For the number nerds out there, here’s the exact data we used to make this visual.
Notice the Cost Savings once outside the Development Phase? This is where the financial impact of working with a digital agency really pays off. Once a product is in maintenance mode, you can reduce your contracted hours and put that budget towards marketing or sales.
Another value of working with an agency like the Jed Mahonis Group is that our team isn’t composed solely of developers. You get our entire team which includes other roles vital to the success of a software project such as QA staff and project managers.
Client B: A large organization with an existing technical team
Now let’s say you’re an enterprise-level company that needs full-time attention on an innovative mobile development project. When can you expect to see ROI?
This particular client brought their team to the table, which included server and web developers, a project manager, and QA testers. However, their team had one big hole: they had no one with mobile expertise.
They could’ve hired iOS and Android developers directly, which would’ve saved them money initially.
Since the project needed the weight of multiple full-time developers, they chose to partner with a tech agency and save money on the long haul.
Let’s take a look:
This is often the type of client that overlooks digital agencies and approaches the problem with a mindset like this: “If we need something done, we’ll hire someone to do it.”
This is also the type of client that benefits heavily in the long run from working with an augmented staff, or what we like to call a scalable development team, because mobile development isn’t always a full-time gig.
After the development phase, which generally lasts about 6 months, contracted time with an agency starts to go down as the app moves into support mode. But with a full-time staff, you don’t have that flexibility.
After 15 months, our client saw their ROI by working with an agency. Two years in, we’re still working with this client on their apps while they reap the financial benefit of not having to support a full-time inhouse team.
How does this work for JMG?
It should be obvious now why you would win: in the long-term, most apps don’t need full-time attention. You save money by just bringing us in when you need a heavy effort applied to the problem, and once the big lift is complete, we only apply a handful of hours each month to keep the lights on.
We win because we are able to work on more than one project at a time. We’ve collected a talented group of developers, designers, project managers, and QA peeps, so you’re essentially sharing this pool of resources with other companies.
This doesn’t mean we’re any less focused on your project, but it allows us to be a more affordable option than hiring talent directly.
You’ve heard the “rising tide lifts all boats” aphorism. We form long-term partnerships with our clients because when they do well, we do well. This means we also make money even after development ends with a small, ongoing maintenance fee. We take care of all the “under the hood” issues that keep apps performing at their highest level.
While this post’s focus is on cost savings, a very tangible benefit, the biggest value proposition of working with an agency is one that isn’t easily quantified: Having someone in your corner who will say “no.”
An employee may not have the courage to tell you why you shouldn’t implement a particular feature or choose one tech platform over another. Since companies often come to agencies with a failed project, we’ve seen it all and fixed it all.
This leads to our other key advantage: our experience in mobile. If you hire someone full time to just work on your project, they will definitely obtain more domain knowledge in your area of business than we could. However, our team works on all kinds of iOS and Android apps. We have explored every corner of what an app can do, and we can guide you in finding more ways your app can help you and your customers achieve your goals.