Digital Content, Digital Advertising, Digital Marketing

Digital Content, Digital Advertising, Digital Marketing

Fashion

Fashion Briefing: How an OG mall brand plans to build a community

“There was a time when, for marketing, you would have your [single] editorial brand image, and you would push it out. That would be it,” said Sara Tervo, CMO of Express, following the virtual investor event. Now, she said, the Express community is informing the brand’s presence, from its posts on social platforms to the products on its sales floor. 

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Team Vectribe Agency
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