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Traditional sales tactics and digital marketing alone aren’t enough to connect with challenging B2B healthcare prospects. Networking and relationship building will add to your success, but you’ll need more than that. Reaching key stakeholders in this field requires smart alignment between your marketing and sales teams. And one of the most essential ways they can […]

Account-based marketing (ABM) is one of the most effective B2B marketing and sales strategies. The fundamental idea is simple: Stop wasting time pursuing unqualified leads. Instead, target high-value accounts that would make excellent customers. ABM is especially effective when powered by content marketing. Marketing and sales teams that take an ABM approach together can be […]

In the healthcare industry, many people are involved in the decision-making process. These individuals have different roles, goals and agendas. Because of this, it’s hard to know who to target and even harder to know which tactics and channels to use to reach them. Fortunately, there are some strategies that will help you along the […]

Consumers use search engines more than 3 billion times a day, so if you’re running a business, search engine optimization (SEO) is vital to your success.  Learning all the terms and tactics used in SEO can be overwhelming, but don’t worry. The good news is that you don’t need to “speak geek” to understand SEO […]

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