17 Feb An Inside Look at My Digital Marketing Agencies Around the
My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence.
You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide.
Below is more information about our agencies, as gathered by one of our writers.
Meet our Co-Founders: Neil Patel and Mike Kamo
Neil Patel, CMO and Co-Founder, is a New York Times Bestselling Author and is recognized as a top influencer by The Wall Street Journal and Forbes’s top ten marketers. Entrepreneur magazine credits him with creating one of the 100 most brilliant companies. He has been recognized as a top 100 entrepreneur under 30 by President Obama and a top 100 entrepreneur under 35 by the United Nations.
Mike Kamo, Founder and Global CEO, NP Brands, is a leader in building, managing, and scaling businesses. Mike got his start in the industry when he used digital marketing to turn around a family business during a recession. From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization.
Why We Started Neil Patel Digital
Neil Patel’s foray into digital marketing began with his blog. Although Neil’s early experience was in entrepreneurship rather than marketing, he quickly learned the companies he founded had more success when he was the one running the marketing strategy. As Neil learned tips, tricks, and best practices, he decided to share what he learned on a blog to help other businesses find similar success.
Over time, it became clear that the Neil Patel blog was reaching audiences far beyond the US. Traffic to Neil’s massive collection of content showed people in countries worldwide were reading the articles. It didn’t take long to realize businesses wanted help in Brazil, India, Australia, and beyond.
What’s more, it became apparent that a segment of Neil Patel’s audience wanted more than resources and how-tos; they wanted to work with an agency that could offer a large company’s services with the personal touches of a boutique one. This led to the formation of a number of Neil Patel agencies in the U.S. and around the world.
Below, we’ll explain how each of our agencies works, the services they provide, and what to expect from each of them in the future.
History of NP Digital
The history of NP Digital stretches back to when Neil Patel started his first company at 16. Having borrowed money from his parents to pay a marketing agency to help grow his business, Neil soon found himself without results…and without money. It was a quick lesson that motivated Neil to learn everything he could about marketing to do it on his own going forward.
Later Neil realized how many businesses were in the same position he had been and started creating content to help them. He developed a considerable following from people who were interested in learning all about marketing. It wasn’t long before people started asking for more. The content was valuable, but many business owners didn’t have time or the right talent on their teams to implement all the advice Neil provided.
In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level.
Team and Leadership at NP Digital
NP Digital has had impressive growth, tripling in revenue in the last couple of years. Our team size has also tripled during that time, currently made up of about 70 people. Initially based in San Diego, we’ve also opened a Chicago office and see more expansion to come.
What’s driving the growth? Jeff Johnson, President of NP Digital, says the agency was built with a particular philosophy, to “build the team around how we needed to run, handpicking talent to fit the mold of the agency we wanted to build.” He says consumers control the marketplace today, and delivering the right marketing messages in what they call “the moments that matter” is critical.
Our approach is different than traditional marketing agencies. Communication and collaboration help us move quickly and are important factors in our success.
As an agency, we need to be able to pivot with a moment’s notice and be flexible and nimble enough to stay ahead of the changes for our clients. Our leadership team is made up of people who embrace that idea.
Culture matters at NP Digital. It’s about finding the right type of person and creating the right mix. Thinking big is one of our core values, and it doesn’t just mean when making plans for the agency. We want to attract employees who can think big for the customer, challenge conventional thinking, and exceed expectations.
Johnson says, “we’re growing a special agency, and we want people who want to build something special.” It also means we think big for our employees, to help them launch great careers in the industry.
Our other two core values are to own it and have fun, which means we want people who are willing to work hard, be accountable to themselves and their teams, and have a lot of fun along the way.
NP Digital Marketing Services
We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more.
Everything we do is underpinned by whatever is needed to improve our clients’ campaigns: strategy, data and analytics, creative, and more. Our approach is to take a holistic view of a client’s marketing, then apply a very specialized or expert approach to execution. Strategy is an essential element with this type of client, as we need to fit what we do into marketing plans that can be very complex.
Another area where we excel is pushing relevant content live the same day it’s created. This helps our clients reach their audience with industry trends and popular topics before their competition. One of our taglines is “delivering marketing at the moments that matter” because you need to provide people what they’re looking for in a specific moment to have the most impact. It’s a challenge for brands, and it’s a challenge for agencies–but we are well-positioned to meet the challenge.
Clients of NP Digital
While many of our first clients were small- to medium-sized businesses, we quickly transitioned to working with more enterprise-level companies and mid-tier brands. Most of the leadership team have previous experience working with some of the biggest global brands, so the agency was well-positioned to make that shift. Our client portfolio includes Fortune 500 companies and exciting challenger brands, as well as direct-to-consumer brands.
NP Digital Case Studies and Awards
It’s always rewarding to receive recognition for what we do. Most recently, our work with Adobe won MediaPost’s 2020 OMMA Awards in the Search Marketing: SEO Campaign category, and another client, PROS, won Search Engine Land’s Landy Award for the Best B2B Search Marketing Initiative.
Want to know more? Check out our Adobe XD Case Study and learn more about our work.
The Future of NP Digital
“Things change a lot with us right now, since we’re still pretty young,” says Johnson. We grew in San Diego, then opened in Chicago, and each time we’ve been able to attract great talent. We’d love to continue this kind of growth, where it’s not just about revenue growth but also the quality of our team.
We have a solid and robust service offering, but there is room to grow as our customers’ needs grow. We’ll also continue to develop brand awareness to help more companies and keep growing as an agency.
Careers with NP Digital
NP Digital wants employees who can think big for the company and our clients. To succeed at the agency, you need to be open to feedback and able to iterate quickly. You should be skilled at taking calculated risks and working under high pressure.
Your hard work is rewarded with awesome benefits, fun events, and opportunities for growth in your career and the industry. Interested in working with us? Check out our open positions with NP Digital.
Want to Work with NP Digital?
Are you tired of trying the same old digital marketing strategies again and again without results? Are you ready to work with a marketing agency that provides the resources of a large agency with the personalized, bespoke touches of a boutique one? Let’s talk!
NP Digital Small Business
History of NP Digital Small Business (NPAccel)
Neil’s vision was always to help any size business, but he has a passion for helping small businesses grow through marketing. When our agency started, we worked with mostly larger clients. We quickly learned we could not serve most people asking for help because the investment was outside their budget. We needed a better solution, one that would allow us to help more people and meet them at their level.
In January of 2019, we launched a small business arm of NP Digital to service these smaller businesses. When you’re a small business, your marketing budget is probably a lot smaller than that of a Fortune 500 company. However, the results matter to you just as much.
We figure out how to stretch your investment as far as we possibly can by providing customized services catered to your small business. We may not be able to offer the same level of service that we offer our NP Digital enterprise clients, but we can take targeted steps that will get you the most bang for your buck.
Team and Leadership at NP Digital Small Business
This division has had a fast growth trajectory. We’re at 150 employees now, split evenly across both agencies, and we’re servicing clients of all shapes and sizes.
While the two agencies don’t work together much, they trade referrals if the SMB branch can better help specific clients meet their goals. Between the two agencies, we work hard to have something for everyone, small and large businesses alike.
NP Digital Small Business Marketing Services
We offer affordable, full-spectrum digital marketing geared to small- and medium-sized businesses. Our services include SEO, website content, blog content, paid search and social media advertising, and conversion rate optimization (CRO).
The services we offer vary by industry. For example, we do SEO differently for e-commerce, and marketing strategies for local businesses differ from national campaigns. If it’s help with lead generation you’re looking for, we have different products and services based on what your business needs.
We’ll also help you through every stage of growing your business through online marketing. Our process includes a website audit, keyword research, website optimization, off-site optimization, and ongoing consultation and support. See how our services can help you.
Clients of NP Digital Small Business
We have a diverse portfolio of clients and offer a wide range of services, but we excel in e-commerce. We have many e-commerce clients and we bring a lot of experience marketing in this space, including business-to-business (B2B) software-as-a-service (SaaS). We also have clients focused on lead generation and others focused on local marketing.
SMB Digital Marketing Case Studies
NPAccel has helped numerous businesses find success with increased traffic and revenue. In a recent case, we helped a company called Hardwood Floor Depot grow their traffic by 420%.
Hardwood Floor Depot offers a quality product with some of the lowest prices in the industry. Despite this, the company was not appearing in search results. How could consumers know about Hardwood Floor Depot’s superior, inexpensive products if they didn’t even know the company exists? That’s where we came in.
By optimizing their website for carefully researched search terms, we were able to increase the Hardwood Floor Depot’s traffic by 420%, earn spots on the first page of Google for 10+ competitive keywords, and gain a 167% increase in organic traffic.
Another area where we excel is pushing relevant content live the same day it’s created. Caio Beleza, who runs Neil Patel’s SEO and small business marketing arm, emphasizes the importance of this fast action. “This helps our clients reach their audience with industry trends and popular topics before their competition,” he says.
One of our taglines is “delivering marketing at the moments that matter” because you need to provide people what they’re looking for in a specific moment to have the most impact. It’s a challenge for brands, and it’s a challenge for agencies – but we are well-positioned to meet the challenge.
Want to learn about other businesses we’ve been able to help? See our customer success stories.
The Future of NP Digital Small Business
We put a lot of time into product improvements and innovation, and it’s something that separates us from the competition in a significant way. We want to exceed our clients’ expectations, but not just from a service standpoint.
We have weekly training sessions to ensure that our teams are getting trained every time Google comes out with something new.
We discuss updates on all levels through the company to figure out how we can incorporate updates into our products or offerings. In this way, we work hard for our clients while also working to improve our offerings.
Careers at NP Digital SMB
There are two parts to the culture at this agency. One is creating an environment that people enjoy. The other is allowing people to grow in their careers by pushing them forward and investing in them. We want to be known for both.
We put a lot of focus on the second part and do our best to hire A+ employees. It creates a kind of healthy competitiveness, and most people who work for us enjoy that. This does mean we’re very selective about who we hire.
Think you’d be a good fit? Browse open positions.
Want to Work with us?
Are you a small to medium-sized business with a modest marketing budget? NPAccel can analyze your marketing needs and identify strategies within your budget that will be most impactful. Because we use some of our own tools, we can offer a highly unique digital marketing package that our competitors cannot.
Sound appealing? Let’s get started!
Neil Patel Digital Brazil
History of Neil Patel Digital Brazil
We’ve been serving clients with Neil Patel Digital Brazil for almost five years. The Neil Patel brand became well known in Brazil due to our blog content, so we could attract big clients easily from the beginning.
Over time, the leadership team realized the Neil Patel Digital Brazil agency wasn’t serving as many small clients as we wanted. Neil is well known for his passion for supporting smaller businesses, so we iterated on our business model to better serve clients of all sizes. We diversified our portfolio by breaking out our services and being flexible in our offerings.
Team and Leadership with Neil Patel Digital Brazil
We look for people who will fit into our culture here. We were tasked with “protecting every dollar that clients spend with us,” says Saulo Medeiros, VP of Latin America for Neil Patel Digital Brazil. The people we bring on to our team must be aligned with this mission.
Rafael Mayrink, CEO of Neil Patel Digital Brazil, further reflects on the five rules of thumb used by the team in Brazil:
To respect a client’s time and money, prefer the truth, go beyond your limits, and bring answers, not excuses. And last, bring on people as good as you are or better to build your team.
Neil Patel Digital Brazil Marketing Services
This agency offers optimization for Google via SEO, conversion optimization, and support for digital product launches.
Most of our clients come to us for SEO assistance, but we also do a lot of paid media for them. The majority of our clients try to mix improving organic SEO and running paid ads.
Paid marketing offers quicker results, but with SEO methods and tools, you can create assets that reward you over the long term. Traffic optimization is essential to be sure you’re driving results from the traffic you’re acquiring. We focus on all three.
Beyond that, we also provide specific offerings like YouTube SEO and increasing conversion clicks from email. Medeiros says, “we’ll often invite our best clients to join us in trying new features or products we’d like to launch, then after we’ve worked to build it out and provide results for the client, we’re able to extend it to the whole market.”
We listen to market demands and build relationships with our customers, ensuring we’re there to help them build revenue and grow their businesses.
Clients of Neil Patel Digital Brazil
We’ve been in Brazil for five years, and some of our clients have been with us since the beginning. We work with all types of companies, from banks and financial exchanges to shopping malls to e-commerce.
We’ve worked hard to earn our clients’ trust, and that’s created some great long-term relationships. Clients appreciate the transparency we can offer through metrics that show the return on their investment.
They also know we know their business and the market. While they lean heavily on us for digital marketing, they will occasionally come to us for advice on related matters. They know we care about their businesses and their success and will help any way we can.
Many of our clients were fans of Neil Patel’s and knew the brand but needed help to implement the ideas.
Neil Patel Digital Brazil Case Studies
In our five years of existence, we have helped many Brazilian businesses meet their digital marketing goals. One such company is passagenspromo, which compares airline prices to help you find the cheapest flights.
Passagenspromo came to us for help with their website and blog content. Despite their best efforts, passagenspromo was getting beat out by their competitors for top positions in the search results and traffic.
Our audits uncovered numerous technical SEO errors, duplicate content, and low-quality articles compared to competitors. By executing on improvements for each of these issues, we were able to help passagenspromo get 13 times the amount of organic traffic to their blog, get 90% of their published articles to be indexed by Google (and their position in the SERPs continues to grow), and reach the top spot on Google for 323 keywords.
If you’re interested in learning about other strategies we’ve used to help specific business, see what our clients say about working with Neil Patel Digital Brazil.
The Future of Neil Patel Digital Brazil
We have aggressive goals for our Brazilian office, not only because of past success but because of all the opportunities we see here. Changes in the marketplace are driving many businesses online more quickly than in years past.
E-commerce is a growing need for so many, and we can offer solutions across various industries. There’s an urgency to some of these shifts, and we’re well-equipped to help clients embrace new ways of serving their customers.
We’ve proven the level of service we can offer, but we are also unique in how our offerings are up to date. We stay on top of changes in Google’s algorithm, and our offerings reflect what is happening right now in digital marketing.
Our next goal is to grow our agency internationally. We’ve hired a new CEO to head up operations while the original leadership team focuses on that expansion. He has “amazing connections within the market,” says Mayrink, and extensive experience in digital marketing.
Careers at Neil Patel Digital Brazil
Neil Patel Digital Brazil is very selective and only adds people to the team if we are sure they’re committed to our values outlined in the Team and Leadership section.
We look for technical skills and communication skills, but beyond that, we want good human beings who can relate to the people they work with and our clients. If this sounds like you, browse our open positions.
Want to Work with Neil Patel Digital Brazil?
If you want to partner with an agency that offers your business guidance in anything from improving SEO, to creating great blog content, to increasing your email clicks (and more!), reach out today! Let’s grow your business together.
Neil Patel Digital India
History of Neil Patel Digital India
We’ve been in India for almost a year and a half, with Neil Patel Digital India offices in Bangalore and Coimbatore. We’ve grown quickly, and now have about 70 people in our offices.
Team and Leadership at Neil Patel Digital India
As we launched Neil Patel Digital India, we grew our leadership team from local talent and close connections. “The Neil Patel brand is well known in India,” says Pradeep Kumaar, CEO of Neil Patel Digital India, and it was easy to find key players interested in coming aboard to launch the first office.
Neil Patel Digital India Marketing Services
We offer SEO, CRO, content marketing, paid media, and social media support to businesses. Our primary objective is to build the Neil Patel brand and showcase Neil Patel as an SEO guru. “That is what most people are willing to seek support for in India,” says Kumaar, “which opens the door to offering other services.”
Businesses may come in asking about organic traffic and rankings, but once those discussions start, we can introduce our other offerings. We work as a boutique agency and support wherever we can beyond SEO, including paid marketing, paid performance marketing, and content marketing.
Clients of Neil Patel Digital India
We work with SaaS companies, e-commerce companies, healthcare industries, and hospitality clients of all sizes and continue to attract larger companies.
Neil Patel Digital India Case Studies
Our clients have seen improvements in everything from revenue, to traffic, to impressions. We also offer services that may seem unconventional for a digital marketing agency.
In one such example, we helped a healthcare website convert their library of medical resources into language accessible to their audience of laypeople.
This step, which we executed alongside strategies such as building a backlink profile, adding information to pages with thin content, and improving the website’s UI/UX, the client was able to gain an 88% increase in organic unique users, a 118% increase in organic new users, and a 68% increase in sessions.
See more of our customer success stories to learn about other unique ways we’ve been able to serve our clients.
The Future of Neil Patel Digital India
We’ve had remarkable growth since launching in India and foresee lots of opportunities ahead. We’re hoping to scale quickly. We position ourselves as a boutique agency offering premium services for better pricing.
We’re known for providing value and quality, and that balance is essential to clients of all sizes. We’re working on launching another office in Mumbai, and have already recruited people in that area. Soon we’ll have three locations to serve businesses in India.
Careers at Neil Patel Digital India
We hire carefully at Neil Patel Digital India. We look for people with the right attitude who are aligned with Neil Patel’s direction.
We look for specific skill sets to round out our team. We want our employees to have integrity and contribute to our agency’s growth. In return, we’ll work hard to help our team members build their careers in this industry.
If you think you’re up to the challenge, peruse our open positions with NP Digital India.
Want to Work with Neil Patel Digital India?
If your business would benefit from partnering with a high-touch agency that will truly get to know your business and tailor your digital strategy accordingly, look no further.
We give each and every client dedicated support that gets results. Sound good? Let’s get started!
Neil Patel Digital Australia
History of Neil Patel Digital Australia
Neil Patel Digital Australia launched in August of 2020, so we’re still very new. Based in North Sydney, we have a team of seven people already serving clients and bringing on new business. With the full support of NP Digital in the US, we’ve grown quickly and built on their established structure and process.
While Neil Patel’s name is well known here because of his blog content and marketing influencer status, Australians are also learning that NP Digital Australia is a premium service marketing agency.
Many who knew Neil Patel for his content just didn’t have the time or capacity to implement his ideas. Most of them want to focus on running their business instead of on digital marketing efforts, and that’s where we come in.
Neil Patel Digital Australia offers a bespoke experience for our clients and works with them to achieve the best results possible. We sit down with all of our new clients to do a full analysis and ensure we deliver what their business needs to make the most of their investment.
Team and Leadership at Neil Patel Digital Australia
There’s a lot of growth ahead because the agency is so new. We’ll be adding local talent to our team going forward, as we have many roles to fill as we keep expanding.
We tend to follow Neil Patel’s approach of keeping a very flat management structure where there is a lot of open communication between employees at all levels.
We all must know what’s going on with our client accounts, so nobody works in a silo. We deliver our best results when we all contribute to a client’s success.
We hire people who have a lot of initiative and can work independently. We also want people who are willing to commit to how we do things and deliver great work.
In return, we offer a relaxed work environment where everyone has a chance to succeed. That fluidity allows us to make decisions quickly and provide great results for our clients.
Neil Patel Digital Australia Marketing Services
We’re a full-service digital agency offering SEO and pay-per-click (PPC) advertising as well as strategy, consulting, and expertise. Most of our clients come to us looking for SEO services, then ask for more support.
We do pay-per-click advertising for Facebook and Instagram, and LinkedIn has massive growth at the moment. We can expand exponentially into every social channel but will do so based on our clients’ needs.
Many clients realize that their cost per click in digital might be beyond their reach in the commercial and enterprise space, but LinkedIn could well hold potential for them. “It’s the largest and most successful B2B market lead generator in the world,” says Athan Papoulias, President of Neil Patel Digital Australia.
Clients of Neil Patel Digital Australia
We help all sizes of businesses, though many of our inquiries are from enterprise-level brands. We’ve recently signed one of the largest global makeup and skincare brands based out of Japan. We see great potential for longevity with the clients we’ve brought on so far and have a low turnover rate for those who have come on since our launch.
Many of our clients sign on for complimentary services so they see immediate results and also invest in long term gains. For example, they may do search ads and SEO, or social media and SEO. In some cases, our larger clients want to use us in a consulting role offering digital strategy, then execute plans with their existing teams.
The Future of Neil Patel Digital Australia
“Agile business is becoming the norm,” says Papoulias. Ideas used to go to market and be tested for years before evolution would occur. Now it’s happening in real-time, and companies need to be able to keep up.
We’re nimble and can test ideas, compare results, and make decisions quickly. It allows businesses to keep investing in what works best for them and not funnel funds into plans that aren’t delivering. We’ll help clients improve their business models in the market as well.
We’re very focused on growth and will be looking for what we call 360-degree experts. When our team is full of people who can offer expertise in a range of channels, we know we can offer our clients a much better experience.
Versatility is part of what makes the Neil Patel team so unique. We can act like a business consultant who can look at a client’s needs and make the best recommendations possible instead of offering a limited range of solutions. It’s a way we can be distinctive from other agencies in our region.
Want to Work with Neil Patel Digital Australia?
Since we’re so new, we currently offer free website audits and consultations. Unlike other new agencies, however, we bring years of experience in the digital marketing space and can leverage the tools and resources we use for our more established Neil Patel Digital brands.
Interested in learning how we can help your business? Let’s connect!
The Future of Neil Patel Digital Global
Our plans to expand the Neil Patel brand are very client-driven. “[Our] offerings are important to us,” says Kamo. We have a VP of Strategy and Product, whose primary focus is to find out what our clients need most and to launch new offerings.
We are also looking to expand more globally. “The next place we’re looking at is the UK,” says Kamo. After that, you’ll just have to wait and see.
Additionally, we have two or three new products we’ll be launching within the next four months. We’re getting into Amazon, SEO, and paid media, and there are a few other products that we’re looking into right now, as well.
Says Kamo, “I think that’s how you don’t just survive as an agency, but also how you best serve your clients.” We work hard to offer what our clients need so that they can come to us for everything. We don’t want them to have to find five different agencies for five other services.
Customer needs will always drive our offerings. We don’t just chase what’s new or cool, or even where there might be a big market. We have many clients already, and we want to focus on their needs, now and in the future.
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