📖 Readable · SEO-ready · 3–6 weeks
Most blogs look fine on a desktop and fall apart on a phone — cluttered layouts, tiny type, slow loads and SEO structures that search engines cannot read. The Dotted Tech designs content-first: clean typography, readable layouts, proper heading hierarchy and structured data that helps your articles rank and your readers stay.
Time-on-Page Lift
+64%
Avg. Mobile PageSpeed
96
Organic Growth (6 mo)
+42%
One URL, one email. We review your current content structure, typography and SEO — then send you a redesign plan within 24 hours.
A designer at The Dotted Tech has your blog URL. We will review the typography, content structure and SEO configuration, then send a short redesign plan within 24 hours.
Blog and CMS platforms we design and build for
A content website is not a list of articles — it is a reading experience. These are the features we design into every blog: small touches that readers feel even if they never name them.
A thin bar at the top that shows how far through the article the reader has scrolled — a small cue that keeps them moving forward.
"7 min read" sets expectations and increases commitment. Calculated per article from actual word count, not a generic formula.
A scroll-spy TOC that stays visible on desktop, highlighting the current section — essential for 2,000+ word guides.
Contextual "related articles" at the bottom of every post — chosen by topic, not recency, to keep readers inside your content.
In-line, mid-article and end-of-article subscription forms — designed to feel like a natural next step, not an interruption.
A consistent author card with photo, bio and social links — building credibility and helping Google connect content to entities.
Clean design is not decoration — it is infrastructure. Every card below shows a content site where readability, structure and performance directly improved the metrics that matter.
Fashion & lifestyle · 180 posts · 82% mobile traffic
Time on Page
+210%
Mobile PageSpeed
97
Organic Sessions
+86%
Sarah Bennett
Founder, Whistle & Co.
Legal services · 240 articles · organic lead gen
Organic Sessions
+142%
Avg. Scroll Depth
74%
Lead Form Rate
+58%
Liam Prescott
Marketing Dir., Crestline Legal
B2B analytics · 90 posts · email-first content
Email Signups
+3.2x
Pages / Session
2.8
Organic Traffic
+94%
Anya Kowalski
Content Lead, Northwind
News & opinion · 1,200+ posts · 50/50 mobile/desktop
Mobile PageSpeed
98
CLS
0.01
LCP
0.9s
Marc Reiner
Editor-in-Chief, Verity Daily
A blog design is not a homepage with a list of posts. It is a reading system — from the headline scan to the mid-article scroll to the related-post click at the bottom. Every layer is designed with intention.
A modular type scale with a defined role for every weight and size, tested across breakpoints and reading contexts.
Single-column reflow, proper tap targets, no sticky overlays competing with the content for attention.
Category, tag and author archives designed as browsable content, not SEO-thin link dumps.
In-line, end-of-article and exit-intent email forms that feel like part of the reading experience, not an interruption.
Lazy loading, blur-up placeholders, responsive srcsets and AVIF negotiation — designed for fast reading, not fast image weight.
Fast, typo-tolerant search with category scoping and results that feel like a curated list, not a keyword dump.
Optional dark mode with full contrast and heading contrast reset — not just a CSS filter swap on the light theme.
Scroll depth, time-on-section and internal click maps — so you can see where readers drop off and which content to double down on.
SEO is not something you bolt on after the design. It lives in the heading hierarchy, the URL slugs, the structured data, the sitemap and the robots directive — all of which are part of the template architecture, not an afterthought.
One H1 per article. Logical H2 → H3 → H4 nesting. No skipped levels and no heading used as a styling shortcut.
Article, BlogPosting, BreadcrumbList and FAQPage schema on every template — verified with Rich Results Test before launch.
Short, readable slugs. No date prefixes, no parameter noise, no orphaned archives — every URL earns its place in the sitemap.
Related post sections, topic clusters and contextual in-line links — designed for readers first and crawl paths second.
Descriptive filenames, meaningful alt text and ImageObject schema — every image earns its SEO weight.
XML sitemaps split by content type, auto-updated RSS feeds and canonical tags that prevent thin-indexation of paginated archives.
Short, focused and built around the content itself. You see a clickable prototype in week 1, a working staging blog in week 2, and a fully structured, indexed publication by week 4.
We review existing content, heading structure, taxonomy, schema coverage and search console data — then design a content architecture that matches how readers actually browse.
Custom theme, editor templates, taxonomy configuration and SEO schema built on a staging environment you can preview and click through in real time.
Content migration, 301 redirects, sitemap submission and Search Console verification. Every article is verified against its old URL before the old blog goes live.
"Readers started finishing articles again. Average scroll depth went from 34% to 68% within a month — same content, same writers, different design. The numbers speak for themselves."
Sarah Bennett
Founder, Whistle & Co.
"We migrated 240 articles without losing a single ranking. The old URLs all redirect cleanly, the new structured data validated on day one, and organic traffic has been climbing ever since."
Liam Prescott
Marketing Dir., Crestline Legal
"The gated content experience is seamless. Readers go from a blog post to a download to a drip sequence without ever feeling sold to — and our newsletter signups tripled in eight weeks."
Anya Kowalski
Content Lead, Northwind Analytics
The questions we hear most from founders and content teams starting a blog redesign.
Send us your blog URL. The Dotted Tech will review the typography, content structure and SEO configuration, then return a redesign plan and a fixed price within 24 hours.
No obligation · NDA on request · 24-hour turnaround
The Dotted Tech
Blog & content design